Mercy's Medoscopy Program Wins 2024 Telly Award

Mercy Medical Center, in conjunction with Zinnia Films, has received a Bronze Telly Award for excellence for its ongoing talk show series, Medoscopy. 

A 30-minute, pre-taped program exploring the backgrounds and lives of Mercy clinicians, patients and others, Medoscopy was launched in spring 2022 and airs in two 15-minute segments via Facebook Watch. 

Medoscopy is filmed on the campus of Mercy Medical Center in downtown Baltimore with video, sound and lighting by Zinnia Films, a broadcasting and media production company located in the Hamilton neighborhood of Baltimore.

Established in 1979, The Telly Awards is the premier award honoring video and television across all screens. Winners are selected for recognition based on excellence in the following areas: Branded Content, Commercials & Marketing, Immersive & Mixed Reality, Non-Broadcast, Online and Television Series, Shows & Segments and Social Video.

2024 marks the Telly Awards’ 45th annual competition, with a record-breaking 13,000 entries worldwide from independent production studios, networks, major brands and respected organizations, including ESPN, Calvin Klein, LinkedIn, MTV Entertainment Studios, PlayStation Studios, ProPublica, TelevisaUnivision, The Michael J. Fox Foundation, NASA and the LA Clippers (NBA).

“Medoscopy seeks to break the mold of the typical hospital-doctor video. The program serves to offer viewers, typically patients or potential patients and their friends and families, a look into the lives, motivations and ideals of Mercy’s providers. People visiting a hospital or a doctor are typically under great stress and may feel intimidated by the whole process. By revealing our doctors’ and nurses’ humanity, we hope to relieve some of this anxiety and facilitate the treatment process,” said Dan Collins, Senior Director of Media Relations at Mercy and Medoscopy director and host.

“I'm passionate about people and learning who they are. Pulling the curtain back on the lives of health care professionals has been really eye opening," said David Morley, president of Zinnia Films. "Whether someone grew up in upstate New York or in Southern India, it’s so interesting to learn what brought the individual to this moment in time.”

To view past episodes of Medoscopy, visit the Medoscopy playlist on the Mercy Medical Center YouTube channel.